Mo Kwon, Jun; Bae, Jung‐in (Stephanie); Blum, Shane C. - In: Journal of Hospitality and Tourism Technology 4 (2013) 1, pp. 81-92
Purpose – The purpose of this study is to examine customer intentions to download mobile applications in the hospitality industry. Even though major hospitality companies offer the mobile applications, many customers have not utilized them. The results showed what encouraged customers to...