Purpose – This paper aims to investigate the importance of e‐servicescape in the context of the lodging industry, based on the holistic perspective, by examining ambient, design, and social factors of the virtual environment. Employing the Stimulus‐Organism‐Response (S‐O‐R) model as...

Purpose – The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global...

Purpose – As mobile devices amass greater capabilities that include broadband internet and global positioning systems (GPS), the relevance of location based marketing (LBM) services has gained increased attention among tourism researchers and marketers alike. The purpose of this paper is to...

Purpose – The purpose of this paper is to investigate the potential contribution of some approaches, i.e. value‐chain, strategic marketing, electronic marketing and clustering, and to suggest a conceptual framework allowing improving effectiveness in the field of promoting tourism...

Purpose – In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. The purpose of this paper is to propose a new model which tests hotel web‐effectiveness using...

Purpose – Supply chain management (SCM) has become important in the service sector nowadays, because customer satisfaction is dependent on the efficiency of supply chain activities. Hotels are operations where personal guest satisfaction is a major priority. A large and diverse range of supply...

Purpose – Given the importance of negative word of mouth and growing number of hotel customers who leave their complaints on the web, the purpose of this paper is to investigate the complaints posted by guests who have stayed at luxury hotels in Kuala Lumpur, Malaysia....

Purpose – The purpose of this paper is to present the geocaching online survey – the implications of geocaching to social interaction and tourism as useful for making small segments such as adventure tourists (geocachers) active participants in the development process of creative tourism...

Purpose – The purpose of this paper is to analyze the applicability of biometric systems in travel and explain how they can be used in response to today's increasing security problems. Design/methodology/approach – This research is conceptual. Its analysis is based on an extensive review of...

Purpose – The purpose of this paper is to investigate the usefulness of search query volume data in forecasting demand for hotel rooms and identify the best econometric forecasting model. Design/methodology/approach – The authors used search volume data on five related queries to predict...