This paper investigates the impact of Word of Mouth (WOM) on Consumer Based Brand Equity (CBBE) creation. WOM characteristics such as, volume, valence, and source quality are studied to find how intensely they each affect brand awareness, perceived quality, and brand association. This...

Knowledge, as the main source of competitive advantage in today’s knowledge-based society, is often a fuzzy concept, with no direct referent in the real world. In order to conceptualize it people use the metaphor of knowledge assets, assets that can be managed, evaluated, invested in, and that...

High variation of unemployment level in Albania for more than a decade shows that unemployment still remains a problem to solve. Given the conditions, the focus of employment policies is on increasing employment opportunities, in order to make unemployed people active in the labor market. This...

The economic crisis has wiped out years of economic and social progress and highlighted the structural weaknesses of Europe's economy. The European Commission and European Council have evaluated the PNR and the implementing national reports and will adopt the final recommendations on fiscal and...

The focus of this paper is on the efficiency of producing and managing religion based knowledge in postsecondary institutions. Panel data is used to estimate a stochastic cost frontier and associated inefficiencies for a panel of 222 U.S. bible colleges, theological seminaries, and other faith...

The issue of tourism is increasingly taking place in media debates during the recent years, due to the increased number of the visitors, our brothers from Kosovo and tourists from all over the world. Actually it is created the full concept that the tourism development should be seen as a goal to...

The main objective of this study is to develop an investigation based on an empirical survey over the auditors’ perceptions about the external audit good practices that should be applied or at least recommended in the context of corporate governance. This present study also aims to detect the...

My research paper aims at analyzing the relationship which exists between macroeconomic situation and the indicators that measure the quality of the credits in the Albanian bank system for the period 2002-2010. The results of the research work have proved the raised hypothesis that the...

The objective of a hospitality business is to provide guests with a place where they feel welcome and appreciated, and where they can relax and have an enjoyable experience. Service is what an establishment does to and for its guests to achieve this objective. Service is not about smiling and...

Socio-economic changes that followed the 1990 and demographic evolutions have decisively influenced the evolution and structure of labour force in Central Region, as well as the needs for qualification. From this perspective, the present study aimed to capture the opinion of employers in Centre...