Maalouf, Jamal T.; Combs, James; Gillis, William E.; … - In: Journal of Knowledge Management 24 (2020) 4, pp. 775-798
Purpose: The purpose of this paper is to introduce strategy as a factor that explains when franchisors – through the franchisees they select – seek to replicate routines exactly versus allow local adaptation of routines. Design/methodology/approach: Combined archival and survey data from...