Purpose – To clarify the nature of the error term in formative measurement models, as it had been misinterpreted in prior research. Design/methodology/approach – The error term in formative measurement models is analytically contrasted with the measurement errors typically found in...

Purpose – This research seeks to present a methodology for investigating the generalizability of a theory‐testing model. The methodology is used to examine the generalizability of a model of the antecedents and consequences of customer delight. Design/methodology/approach – Theory testing...

Purpose – This paper aims to present a method for production planning that reduces the bullwhip effect. Design/methodology/approach – The methods are derived using ARIMA models of the supply chain. Findings – The resulting techniques produced an order policy that uses inventory or backlog...

Purpose – To evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies? Design/methodology/approach –...

Purpose – Although the nonlinear growth of networks, e.g. the diffusion of innovations, is vital for strategic management, it is often treated implicitly in management theory and practice. Partial explanations of this discrepancy are the unintuitive nature and complexity of the required...

Purpose – Success of a television game show requires brand‐building effort and brand value management like any other product. However, aspects of information, entertainment, novelty, instant gratification, and experience dimensions are more salient in game shows. This has been amply proven...