Deshmukh, Arun Kumar; Mohan, Ashutosh - In: Journal of Modelling in Management 12 (2017) 3, pp. 322-348
Purpose The study aims to present demand chain management (DCM) modeling of Indian apparel retailers. This will result in a structured model presenting contextual interrelationship among DCM variables so that retailers can proactively manage their demand chain. Design/methodology/approach The...