Erawan, Theera; Krairit, Donyaprueth; Ba Khang, Do - In: Journal of Modelling in Management 6 (2011) 3, pp. 297-316
Purpose – The purpose of this paper is to expand and empirically test a model of tourist external information search behaviour. Design/methodology/approach – A conceptual model was developed based on the “three‐pronged approach,” an approach that is used to cross validate among the...