Purpose: The purpose of the study is to verify the theoretical assumptions based on literature review regarding the issue of brand effectiveness evaluation and the potential measurement framework, as well as to provide insights into the nature of effectiveness measurement of city brand...

Purpose: This paper aims to evaluate how places approach the promotion of local food products and what it means to produce, consume and support local produce in a rural region. Design/methodology/approach: The study uses a participatory action-reflective approach through a series of three focus...

Purpose: There are many ways of viewing, interpreting and even conceptualizing Brazil, Russia, India, China and South Africa (BRICS) growth. This paper considers image regeneration and how this helps enhance place competitiveness. A focus on events and the spectacle they create also challenges...

Purpose: The purpose of this paper is to propose a new framework on sensorial place brand identity. Design/methodology/approach: This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity. Findings: By...

Purpose: The purpose of this paper is to review the development and current position of Business Improvement Districts (BIDs) in the UK, drawing on the content within a State-of-the-Art Review of Business Improvement Districts in the UK: setting the agenda for policy, practice and research,...

Purpose: The fast development of urban movement infrastructures has created neglected urban places in cities. This study aims to provide users’ preferences for designing lost spaces that are a by-product of elevated urban highways (UHs) and bridges to develop a conceptual model for better...

Purpose: This study aims to understand how legislation and technology can enhance socio-economic development in low-density population territories, focusing specifically on the dynamics of local tourist accommodation over the past decade. Design/methodology/approach: A case study was conducted...

Purpose: The UK city of culture (UKCoC) scheme developed out of Liverpool’s year as European Capital of Culture in 2008 and is synonymous with urban renewal. The purpose of this paper is to examine the challenges of bidding for this scheme. Design/methodology/approach: The authors conducted...

Purpose: This paper aims to focus on how a public policy designed to address a social problem ultimately became the place brand. Design/methodology/approach: This paper uses a qualitative case study approach focusing on the city of Medellín, Colombia. It draws from fieldwork conducted in...

Purpose: This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship. Design/methodology/approach: This study used a qualitative research approach and was implemented in the peripheral region of...