Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding...

Purpose Medical tourism offers many opportunities to diversify Bahrain’s economy and foster economic development and prosperity. This study aims to holistically investigate the potential of developing Bahrain as a medical tourism destination and create a strategic roadmap to help government...

Purpose The purpose of this paper is to examine the transition of a place brand identity from a cultural anthropological perspective. More specifically, the paper analyses the ritual features and magical qualities of the development process of a regional brand in Scandinavia....

Purpose The purpose of this paper is to theoretically explain the significance of discourse for the construction of the legitimacy of place marketing practice, and to illustrate empirically how this is done in a “genre of strategy”. Design/methodology/approach The paper applies a critical...

Purpose This paper aims to investigate Thai stakeholders’ perceptions of developing a destination for international retirement migration (IRM). Increasingly, residents of developed nations such as Japan who retire from work are choosing to live in Thailand or other less-developed countries....

Purpose The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings’ performance. Design/methodology/approach Data were collected with a questionnaire-based survey, addressing promoters of rural tourism...

Purpose This paper aims to investigate the gap between the declarations regarding participatory planning and its actual implementation in practice within the Israeli spatial planning context. Design/methodology/approach The paper explores the gap between theory of participatory spatial planning...

Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology/approach This study proposes the conceptual model of...

Purpose The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV programmes, with its complex image according to members of the local community. Design/methodology/approach A...

Purpose The paper aims to present the case study of Arillas, a small beach resort on Corfu, Greece, where the locals have taken their fate into their own hands in the middle of a crisis. It presents the historical background of the development of tourism in Arillas, the actions that have been...