Purpose – The purpose of this article is to explore the barriers to the implementation of city development strategy (CDS) to achieve the goals in Iranian cities which have experienced rapid uncontrolled growth in recent decades. As comprehensive planning method has failed to tackle the...

Purpose – This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice adopted by many cities in the context of intensified tourism competition. Design/methodology/approach...

Purpose – The purpose of this research study is to extend the concept of third places, as explained by Oldenburg (2000), as being places designed as meeting places and as being dynamic rather than static. Design/methodology/approach – The primary site for this paper is a neighborhood ritual...

Purpose – The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study on place brand love. Design/methodology/approach – Three places were chosen for the research: Orlando,...

Purpose – The purpose of this paper is to develop a theoretical framework to explain the development of sustainable culinary places and restaurant clusters. Design/methodology/approach – The theoretical approach is based on a multi-level and multi-perspective case study approach toward...

Purpose – The purpose of this paper is to identify the factors underlying residents’ lack of involvement and engagement with their city brand. This paper addresses the gap in understanding residents’ disengagement from their city brand. Design/methodology/approach – In-depth interviews...

Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding” takes on a new significance. How do we develop a brand for a city...

Purpose – This paper aims to develop a methodological approach to place product analysis that aims to identify the distinctive ideas of places. Design/methodology/approach – The methodology included two stages: first, classifiers of place product uses and technologies were constructed on the...