Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management practice. Design/methodology/approach – The paper is based on theoretical insights drawn from...

Purpose – The purpose of this short article is to outline a research agenda to further our understanding of how retail areas are influenced by, and adapt to, change. This is part of an Economic and Social Research Council-funded project High Street UK 2020. Design/methodology/approach – We...

Purpose – The article aims to describe the approach adopted within the framework of a multi-destination development project, the goal of which is to promote innovative technologies and methods to evaluate the environmental quality of an urban district under construction....

Purpose – The aim of this paper is to assess the thinning notion in a case study while acknowledging the hybrid nature of regional identities with the past. In The Netherlands, a process can be observed in which regions actively claim their uniqueness to ensure their development and relevance....

Purpose – This paper seeks to explore the influential role of religion in developing a nations brand and discusses the possibility of re-positioning the brand Pakistan as a “Sufi country” that is coherent with the cultural values and social realities of the country....

Purpose – The purpose of this paper is to identify the aspects of service quality that citizens view as most important regarding the improvement of their quality of life within the city where they live, by finding out the intangible variables or factors that most influence citizen satisfaction...

Purpose – This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration. This exploratory study of the marketing of the contemporary visual arts in Leeds has, as its background narrative, the...

Purpose – The recreational benefits of urban parks and gardens have been documented in the literature. However, the extent to which the mechanism behind this is reliant on demographic variables and sites' quality, among others, is not clear. Therefore, this study aims to investigate the impact...

Purpose – The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research on country of origin effects. Design/methodology/approach...