Purpose This study aims to explore the socio-cultural barriers to enterprise in economically disadvantaged communities across five countries: UK, Poland, Romania, Bulgaria and Greece. Design/methodology/approach This study’s EU-funded project took the form of community-based participatory...

Purpose The aim of this paper is to explore the role and potential of lived experiences in informing and shaping the formation of place identity within the sphere of the production and consumption of craft objects. Design/methodology/approach This paper is part of a larger funded research...

Purpose This study aims to investigate the influence of social and spatial embeddedness on indigenous rural entrepreneurship in Amazon/Brazil. Rural entrepreneurship has increased in recent years. Some studies have focused on the relevance of spatial embeddedness in understanding this...

Purpose This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency. Design/methodology/approach An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was...

Purpose Calls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policymakers manage post-COVID high street recovery. This study aims to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted...

Purpose This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural...

Purpose The place branding process in cities and tourism destinations is usually steered by a central organization but in rural places, a focal actor often does not exist. The purpose of this paper is to identify which approaches to place branding processes are applied in different rural places....

Purpose This paper aims to investigate the competitive potential of different classes of municipalities within larger metropolitan areas, considering three dimensions of place competitiveness, associated to contemporary economic recovery agendas: the “dual transition” (green and digital) and...

Purpose The purpose of this paper is to examine and compare the in situ place experiences of people in Luton and Darlington. Design/methodology/approach The study used 109,998 geotagged tweets from Luton and Darlington between 2020 and 2022 and conducted topic modelling using latent Dirichlet...

Purpose The concept of green urban mobility has emerged as one of the best approaches for promoting environmental-friendly transportation in local communities. Green urban mobility aims to reshape public transportation system and enhance mobility, with emphasis on deploying digital technologies...