EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: isPartOf:"Journal of Research in Interactive Marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 253 Konsumentenverhalten 209 Internet marketing 131 Social Web 131 Social web 131 Online-Marketing 123 Relationship marketing 86 Beziehungsmarketing 83 Online retailing 71 Online-Handel 68 Social media marketing 57 Brand management 54 Advertising effects 53 Werbewirkung 53 E-commerce 49 Marketing management 49 Marketingmanagement 49 Markenführung 47 Electronic Commerce 43 Advertising 38 Internet 36 Viral marketing 36 Virales Marketing 36 Brand image 35 Markenimage 34 Brand 29 Social networking sites 28 Markenartikel 26 USA 26 United States 26 Facebook 25 Werbung 25 Consumer behavior 23 Customer integration 23 Customer satisfaction 23 Kundenintegration 23 Marketing 23 Kundenzufriedenheit 20 Social relations 20 Soziale Beziehungen 20
more ... less ...
Online availability
All
Undetermined 542 Free 9
Type of publication
All
Article 709 Book / Working Paper 14
Type of publication (narrower categories)
All
Article in journal 316 Aufsatz in Zeitschrift 316 research-article 136 non-article 14 back-matter 10 Collection of articles of several authors 9 Sammelwerk 9 conceptual-paper 8 Aufsatzsammlung 3 review 3 review-article 3 viewpoint 2 Case study 1 Fallstudie 1 technical-paper 1
more ... less ...
Language
All
English 723
Author
All
Peltier, James W. 18 Zahay, Debra 13 Lwin, Michael 10 Phau, Ian 10 Im, Hyunjoo 9 Lennon, Sharron J. 9 Ha, Young 8 Limbu, Yam B. 8 Peltier, James 8 Banerjee, Syagnik 7 Dahl, Andrew J. 7 Goldsmith, Ronald E. 7 Wolf, Marco 7 Cummins, Shannon 6 Dix, Steve 6 Lee, Hyun-hwa 6 Lin, Tom M. Y. 6 Liu, Fangyi 6 Milne, George R. 6 Schibrowsky, John A. 6 Yancey, Scott 6 Yang, Kiseol 6 Chattaraman, Veena 5 Coker, Kesha K. 5 Hofacker, Charles F. 5 Kabadayi, Sertan 5 Kim, HaeJung 5 Kim, Minjeong 5 Rowley, Jennifer 5 Schultz, Don E. 5 Shannon Cummins, Dr James W. Peltier and Dr Andrea Dixon, Dr 5 Stoel, Leslie 5 Yoo, Jungmin 5 Aljukhadar, Muhammad 4 Angela Hausman, Dr 4 Barger, Victor A. 4 Bright, Laura F. 4 Chen, Xiang 4 Coyle, James R. 4 Elsharnouby, Mohamed H. 4
more ... less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication 382 Journal of Research in Interactive Marketing 338 Journal of research in interactive marketing 3 Journal of Research in Interactive Marketing: Volume 9, Issue 2 1
Source
All
Other ZBW resources 336 ECONIS (ZBW) 321 OLC EcoSci 66
Showing 1 - 10 of 723
Cover Image
Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58
Persistent link: https://www.econbiz.de/10015324475
Saved in:
Cover Image
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel; Tortosa-Edo, Vicent - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
Cover Image
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
Cover Image
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
Zimmermann, Robert; Mora, Daniel; Cirqueira, Douglas; … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
Cover Image
"Unintended" marketing through influencer vlogs : impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors
Zhang, Ruonan; Mercado, Trinideé; Bi, Nicky Chang - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10015324471
Saved in:
Cover Image
The impact of brand connectedness on consumer engagement behavior in the social media brand community
Luo, Gongli; Hao, Junying; Ma, He - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10015324472
Saved in:
Cover Image
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Bozkurt, Sıddık; Gligor, David; Hollebeek, Linda D.; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10015324477
Saved in:
Cover Image
Resonance or resistance? : the dual impact of green brand ritual on customer engagement behavior
Guo, Rui; Wang, Jingxian; Zhou, Min; Cao, Zixia; Tao, Lan; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 76-97
Persistent link: https://www.econbiz.de/10015324491
Saved in:
Cover Image
Fostering charity sport event runners'identification to drive social media interaction and willingness to donate
Supawat Meeprom - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10015324504
Saved in:
Cover Image
Determinants of relationship termination intentions and their evolution : a two time-lag approach
Wen, Tianhao; Ha, Hong Youl - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10015324508
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...