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Search: isPartOf:"Journal of Research in Interactive Marketing"
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Consumer behaviour
253
Konsumentenverhalten
209
Internet marketing
131
Social Web
131
Social web
131
Online-Marketing
123
Relationship marketing
86
Beziehungsmarketing
83
Online retailing
71
Online-Handel
68
Social media marketing
57
Brand management
54
Advertising effects
53
Werbewirkung
53
E-commerce
49
Marketing management
49
Marketingmanagement
49
Markenführung
47
Electronic Commerce
43
Advertising
38
Internet
36
Viral marketing
36
Virales Marketing
36
Brand image
35
Markenimage
34
Brand
29
Social networking sites
28
Markenartikel
26
USA
26
United States
26
Facebook
25
Werbung
25
Consumer behavior
23
Customer integration
23
Customer satisfaction
23
Kundenintegration
23
Marketing
23
Kundenzufriedenheit
20
Social relations
20
Soziale Beziehungen
20
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541
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Article
709
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13
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316
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316
research-article
136
non-article
14
back-matter
10
Collection of articles of several authors
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8
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3
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3
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Language
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English
722
Author
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Peltier, James W.
18
Zahay, Debra
13
Lwin, Michael
10
Phau, Ian
10
Im, Hyunjoo
9
Lennon, Sharron J.
9
Ha, Young
8
Limbu, Yam B.
8
Peltier, James
8
Banerjee, Syagnik
7
Dahl, Andrew J.
7
Goldsmith, Ronald E.
7
Wolf, Marco
7
Cummins, Shannon
6
Dix, Steve
6
Lee, Hyun-hwa
6
Lin, Tom M. Y.
6
Liu, Fangyi
6
Milne, George R.
6
Schibrowsky, John A.
6
Yancey, Scott
6
Yang, Kiseol
6
Chattaraman, Veena
5
Coker, Kesha K.
5
Hofacker, Charles F.
5
Kabadayi, Sertan
5
Kim, HaeJung
5
Kim, Minjeong
5
Rowley, Jennifer
5
Schultz, Don E.
5
Shannon Cummins, Dr James W. Peltier and Dr Andrea Dixon, Dr
5
Stoel, Leslie
5
Yoo, Jungmin
5
Aljukhadar, Muhammad
4
Angela Hausman, Dr
4
Barger, Victor A.
4
Bright, Laura F.
4
Chen, Xiang
4
Coyle, James R.
4
Elsharnouby, Mohamed H.
4
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
384
Journal of Research in Interactive Marketing
338
Journal of Research in Interactive Marketing: Volume 9, Issue 2
1
Source
All
Other ZBW resources
336
ECONIS (ZBW)
320
OLC EcoSci
66
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722
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1
Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma
;
Meseguer Artola, Antoni
; …
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 35-58
Persistent link: https://www.econbiz.de/10015324475
Saved in:
2
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
3
Special Issue: cutting-edge research in social media and interactive marketing
2024
Persistent link: https://www.econbiz.de/10015062907
Saved in:
4
Special Issue: artificial intelligence application and future research directions in interactive marketing
Hao, Andy
(
ed.
);
Liu, Hongfei
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014475050
Saved in:
5
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
6
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
7
"Unintended" marketing through influencer vlogs : impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors
Zhang, Ruonan
;
Mercado, Trinideé
;
Bi, Nicky Chang
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10015324471
Saved in:
8
The impact of brand connectedness on consumer engagement behavior in the social media brand community
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10015324472
Saved in:
9
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
Bozkurt, Sıddık
;
Gligor, David
;
Hollebeek, Linda D.
; …
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10015324477
Saved in:
10
Resonance or resistance? : the dual impact of green brand ritual on customer engagement behavior
Guo, Rui
;
Wang, Jingxian
;
Zhou, Min
;
Cao, Zixia
;
Tao, Lan
; …
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 76-97
Persistent link: https://www.econbiz.de/10015324491
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