Miyamoto's (1988, 1992) generic utility theory (GUT) subsumes a broad class of bilinear utility models. Chechile and Cooke (1997) tested the GUT class of models and found model failure due to the systematic variation of a parameter that should be a positive constant across a range of contexts....

This paper presents a series of experiments that confront subjects with low probability, high loss situations. A rich parameter set is examined and we find subjects respond to low probability, high loss risks in predictable ways. As loss events become more likely, or loss amounts get larger, or...