Purpose: This study aims to explore individuals’ attitudes and intentions towards mask purchase in Pakistan at an initial outbreak of COVID-19. Design/methodology/approach: The study is quantitatively based on the cross-sectional data. The data are collected through a survey questionnaire....

Purpose: Although several researchers have made significant efforts to examine the adoption of social media marketing technology in Nigeria, many have focussed on large organizations while others have constantly extrapolated the findings obtained in the Western world as if small and medium...

Purpose: This paper aims to analyse the influence of cooperation on the degree of novelty of technological innovations introduced by industrial firms in Argentina. This influence is analysed from three perspectives: cooperation by partner type [business partners or scientific and technological...

Purpose: It is of concern that several attempts at making Nigeria an automobile producing country have not yielded much success. This paper aims to re-examine the history of automobile manufacturing and the consequences of auto policies of successive governments towards having a viable...

Purpose: Blockchain technology has fascinated researchers and industry professionals. Since its birth, the attention for blockchain has been exponentially increasing, however, most of the industries are still skeptical in adoption for value creation. The purpose of this study is to analyze the...

Purpose: This study aims to understand the determinants of online pharmacy or epharmacy adoption among young consumers in Bangladesh using an extended unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach: A structured Google Docs questionnaire was sent...

Purpose: Lean and green strategies are good options to increase the environmental and operational performance of manufacturing industries. The purpose of this paper is to identify the critical success factors (CSFs) to implement green lean practices (GLPs) in manufacturing industries through...

Purpose: The purpose of this paper is to investigate the enabling factors and the customers’ acceptance of ride-hailing in Indonesia. Design/methodology/approach: The authors adopt some constructs from the unified theory of acceptance and use of technology (UTAUT) 2 as the framework for the...

Purpose: The purpose of this paper is to investigate the relationship among knowledge management (KM), intellectual capital and organizational innovation. The present literature in these three areas of study, the effect of KM on organizational innovation through the development of intellectual...

Purpose: This paper aims to examine how the dynamic interplay of governance mechanisms of the university-firm R&D alliance reduces obstacles and enables the successful commercialization of research collaboration output. Design/methodology/approach: A longitudinal case research and retrospective...