Kustrak Korper, Ana; Holmlid, Stefan; Patrício, Lia - In: Journal of Service Theory and Practice 32 (2021) 2, pp. 179-198
Purpose: The purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service-dominant (S-D) logic. In exploring the role of meaning in service innovation, especially related to new value...