Purpose: Smart city projects typically operate in consortia of actors that lead to the co-creation of jointly owned intellectual property (IP) and data. While IP and data are significant for economic development, there are very limited studies on their co-ownership regimes especially on...

Purpose: This study develops a framework to examine how, why and when different traits of employee curiosity affect service creativity by considering the roles of knowledge sharing and task autonomy. Design/methodology/approach: To reduce common method bias, this work separated the variables...

Purpose: The purpose of this study is to evaluate the impact of reward structure on the customer's value perception of the program, loyalty to the program and loyalty to the firm. Design/methodology/approach: A 2 (type of reward) x 2 (timing of redemption) between subjects experimental design...

Purpose: Based on the broaden-and-build theory, this study aims to clarify that the relationship between extraversion and service outcomes will be mediated by work vigor, and that, in turn, this mediating effect will be moderated by coworker support. Specifically, the authors examine vigor as...

Purpose: The present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in the tourism and hospitality (T&H) sector, providing a roadmap for future research recommendations for service research and practice....

Purpose: Collectivism in service research is so bound with Asian cultures as to risk being overly deterministic. Contesting this stereotype, this paper surfaces the individualistic consumption facets of consumers within a collectivist cultural setting, describing the compensating role...

Purpose: This study formulates a new archetypical model that describes and re-interprets the patient–physician relationship from the perspective of two widespread phenomena in the healthcare delivery process: value co-creation (VCC) and defensive medicine (DM). Design/methodology/approach:...

Purpose: Leveraging the power of corporate social responsibility (CSR) is strategically important to corporations. Although various studies have explored the positive effects of CSR, few have been devoted to the investigation of CSR related to service employees from the internal marketing...

Purpose: This study investigated the effect of adding a customer's name onto a standard product on the customer's product attitude from the perspective of the name-letter effect and psychological ownership theory. Design/methodology/approach: A 2 × 2 experiment was conducted to test the name...

Purpose: This article aims to synthesize and integrate current research on customer experience (CX), identifying the intellectual structure of the field, systematizing a conceptual framework and identifying future research opportunities. Design/methodology/approach: To analyze 629 articles...