Purpose – The purpose of this paper is to describe the role of brand equity on mergers and acquisition (M&A) in the pharmaceutical sector; also to emphasize the various strategies and the benefits incurred in the arena of M&A in this sector. Design/methodology/approach – The author studies...

Purpose – The purpose of this paper is to provide an understanding of different explanations in mergers and acquisitions (M&A) research that deal with M&A performance. After five decades of M&A research, the findings on M&A performance are diverse and sometimes inconsistent with each other....

Purpose – The purpose of this paper is to propose the idea of linking the use of the Monte Carlo simulation with scenario planning to assist strategy makers in formulating strategy in the face of uncertainty relating to service quality gaps for life insurance business, where discontinuities...

Purpose – The purpose of this paper is to propose a conceptual approach to determining an optimal strategy development process and controlling of the defence spending, by utilizing the decision‐making system adopted in the Republic of Estonia. Design/methodology/approach – The author...

Purpose – The purpose of this paper is to argue for the need to reconcile managerial and economic approaches of the firm. Strategic management seems to be the perfect playground for this. Design/methodology/approach – The paper shows many divergences between the economic and managerial...

Purpose – Dynamic capabilities approach, having roots in evolutionary economics, has recently become popular also among strategic management researchers. However, the dynamic capabilities construct has been criticised for being too confusing and abstract. The purpose of this paper is to tackle...

Purpose – The purpose of this paper is to promote discourse analysis as a valuable theoretical perspective to further examine how communication and other discursive practices may impact strategy‐related outcomes. Design/methodology/approach – The author uses a single case study of a French...

Purpose – The literature identifies different sources of competitive advantages. The purpose of this paper is to suggest that an efficient articulation of a Voice behavioral model and an Exit behavioral model can result in a sustained competitive advantage for automobile manufacturers....

Purpose – The purpose of this paper is to examine knowledge creation and technological diversity management by medical device manufacturers, to identify strategic directions for innovation in the medical device field. Design/methodology/approach – This paper uses two types of data to assess...

Purpose – The purpose of this paper is to develop a model of innovative industries which face coopetition: firms compete while committing at the same time to R&D joint ventures and other cooperative agreements. These joint activities are likely to occur in presence of complementarities on...