O'Regan, Nicholas; Ghobadian, Abby - In: Journal of Strategy and Management 2 (2009) 4, pp. 405-412
Purpose – The purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company. Design/methodology/ approach – The paper is based on semi‐structured interview with the Chief Executive of Cadbury, Mr Todd Stitzer. Mr Stitzer has...