Purpose – China has been successful in its economic reform and opening and is becoming the third largest economy and the third largest exporter in the world. The global society is looking for Chinese experience with great interest. This paper attempts to explain and explore China's experience...

Purpose – The paper aims to provide both academics and practitioners a strategic framework for integrating brands in horizontal mergers and acquisitions (M&As) in order to create and deliver value. Design/methodology/approach – A conceptual framework developed from a review of the existing...

Purpose – This paper aims to explore the use of backcasting approach in dealing with the indeterminate future performance of the emerging renewable energy sector, based on the case of China. Through backcasting analysis of the emerging sector under uncertainties and concerns of the...

Purpose – The purpose of this paper is to understand different institutional mechanisms for promoting effective innovation diffusion and maximizing spillovers from fruitfulness of university‐industry linkages. Design/methodology/approach – The approach involved the content analysis of...

Purpose – Science and technology is the bedrock in developing a knowledge‐based economy. Immense changes will be spawned by the development of science and technology. Today, China's remarkable growth has brought a great interest to the rest of the world in fostering her economic development...

Purpose – This paper aims to review the international economic and political context within which China is developing its technology management strategy and its economy. The context represents a time of fundamentally significant change in and between the countries of East and West....

Purpose – The main purpose of his paper is to identify key barriers for technology transfer (TT) in a transitional economy. Poland is presented as a case study, with an emphasis on domestic TT. Design/methodology/approach – The paper is based on the author's empirical studies, using a few...

Purpose – Whereas there is a growing recognition of the relevance of brand image to the success of market offering and organisation, as indications suggests that a good brand image can enhance customer experience and satisfaction for long‐term commitment. Evidences suggest limited study on...

Purpose – This paper aims to examine how customer knowledge management (CKM) be implemented in international projects between the UK and China in practice, with a focus on the marketing process application, i.e. how analytical CKM systems are used to support customer knowledge (CK)...