The advantage of models that do not use flexible parameters is that one can precisely show to what degree they predict behavior, and in what situations. In three issues of this journal, the recognition heuristic has been examined carefully from many points of view. We comment here on four...

Marketing science seeks to prescribe better marketing strategies (advertising, product development, pricing, etc.). To do so we rely on models of consumer decisions grounded in empirical observations. Field experience suggests that recognition-based heuristics help consumers to choose which...

The diversity, ingenuity and differences of opinion displayed in the articles of the recent special issues on the recognition heuristic are testament to the power and theoretical fertility of a simple idea about the role of recognition in decision making. In this brief comment I mention a number...

We compared Turkish and English students' soccer forecasting for English soccer matches. Although the Turkish students knew very little about English soccer, they selected teams on the basis of familiarity with the team (or its identified city); their prediction success was surprisingly similar...

The recognition heuristic models the adaptive use and dominant role of recognition knowledge in judgment under uncertainty. Of the several predictions that the heuristic makes, empirical tests have predominantly focused on the proposed noncompensatory processing of recognition. Some authors have...

Hypotheses about decision processes are often formulated qualitatively and remain silent about the interplay of decision, memorial, and other cognitive processes. At the same time, existing decision models are specified at varying levels of detail, making it difficult to compare them. We provide...

This series of four studies was designed to clarify the underlying dimensionality and psychological well-being correlates of the major extant measures of the maximization tendency: the Maximization Scale (MS; Schwarz et al., 2002) and the Maximization Tendency Scale (MTS; Diab et al., 2008)....

The objective of this paper is to measure and compare the subjective time discounting of professional athletes and non-athletes. By using a questionnaire, we found higher subjective discounting for professional athletes than for non-athletes. We also found that the professional athletes'...

Binary sequences are characterized by various features. Two of these characteristics---alternation rate and run length---have repeatedly been shown to influence judgments of randomness. The two characteristics, however, have usually been investigated separately, without controlling for the other...

We make hundreds of decisions every day, many of them extremely quickly and without much explicit deliberation. This motivates two important open questions: What is the minimum time required to make choices with above chance accuracy? What is the impact of additional decision-making time on...