Social media represents a substantially new way of communicating with customers. Whereas marketers used to spread their messages without receiving any direct feedback or reactions, customers now have the possibility to instantly reply to companies' communication efforts. Adapting to altered...

Growth in the mena region -- Oil markets, OPEC, and the MENA region -- Oil, the macroeconomy, and growth in the MENA region -- Water scarcity in the MENA region -- Trade and global integration in the MENA region -- Industrial policy for structural transformation in the MENA region -- Th e...

This book presents the proceedings of the NeuroIS Retreat 2019, held on June 4–6 in Vienna, Austria, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Featuring the latest findings from top scholars in the field, it offers...

This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole. Specifically, it examines how such technologies improve our life and work, making them more inclusive through smart enterprises. The book focuses on how actors...