The purpose of this paper is to analyse value creation from the customer’s perspective with an aim to learn how value emerges for the customer. The author provides empirical findings on customer value and value creation and adds to the present knowledge on value and value creation. The...

The paper addresses the emerging practice of collective entrepreneurship and demonstrate a model of network marketing management in SMEs. The use of cooperation and alliances between local actors has gained increasing attention in the contemporary economy and has been discussed as a strategy for...

This paper explores the concept of value, the process of consumer value creation and the role of firms and consumers in the value creating process. These issues, central to marketing researchers as well as marketing practitioners, have been much debated, but little empirical research has been...

Il filone di studio dedicato alle cosiddette dynamic capabilities identifica nella capacità dell’organizzazione di far emergere conoscenze acquisite in passato, integrare conoscenze esterne e diffonderle al proprio interno il requisito essenziale dell’impresa che si preoccupa non solo di...

In linea con le nuove strategie di intervento dei sistemi sanitari pubblici, orientate verso un approccio proattivo in grado di fornire servizi differenziati in base ai bisogni, lo studio propone un tentativo di segmentazione dell’utenza dei servizi distrettuali. Nella prima parte vengono...