<em>Nine-ending price and consumer behavior: An evaluation in a door-to-door buying context</em> - The effect of nine-ending prices on consumer’s behavior was little studied whereas its practice is largely used. Only one experimental research showed that it did not contribute to increase the number of...

Nell’articolo si analizza la "razionalità" delle decisioni d’acquisto. Lo studio considera in una prospettiva critica l’ipotesi di un consumatore più critico e selettivo (condivisa dalla sociologia e dal marketing) attraverso la somministrazione di test sui bias della psicologia e...

<em>Packaging and communication: an empirical research in the Friuli Venezia Giulia region</em> - Due to some different factors, the communication role of packaging is becoming more important for numerous products. To communicate effectively, marketers need to know how communication actually works. On...

<em>The Aussie value innovation. How Australia escaped the Red Queen of the global wine business</em> - Using the Australian wine industry as a case study, the Author provides a possible reading of the undergone transformations of the global wine business in the last few decades. From Europe-centred to...

<em>Labeling as a marketing tool of food products: limits and opportunities related with the propensity of consumers towards food labels</em> - Food labels are a source of information and most often the first means for directly connecting with a consumer but its potential is not always well exploited....