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competitività 6 innovazione 5 marca 5 web 2.0 5 comportamento del consumatore 4 crisi economica 4 governance 4 internazionalizzazione 4 marketing 4 medie imprese 4 Comportamento del consumatore 3 Innovazione di prodotto 3 autenticità 3 cluster analysis 3 communication 3 comunicazione 3 conoscenza 3 cultura 3 e-commerce 3 moda 3 network 3 performance 3 qualità 3 relazioni di canale 3 strategie competitive 3 supply chain 3 turismo 3 Co-creazione di valore 2 Content marketing 2 Contraffazione 2 Crisi economica 2 E-commerce 2 Italia 2 Marketing 2 Network 2 Segmentazione 2 Servizio 2 capitale relazionale 2 case study 2 complessità 2
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n.d. 28 Iasevoli, Gennaro 15 Ceccarelli, Piercarlo 14 Cristini, Guido 10 Dalli, Daniele 10 Fiocca, Renato 9 Lugli, Gianpiero 9 Luceri, Beatrice 7 Cozzi, Gianni 6 Pastore, Alberto 6 Tunisini, Annalisa 6 Busacca, Bruno 5 Fornari, Edoardo 5 Guercini, Simone 5 Mattiacci, Alberto 5 Varaldo, Riccardo 5 Buffa, Federica 4 Cantone, Luigi 4 Collesei, Umberto 4 Colurcio, Maria 4 Ferrero, Giancarlo 4 Grandi, Sebastiano 4 Latusi, Sabrina 4 Nisco, Alessandro De 4 Pencarelli, Tonino 4 Raimondo, Maria Antonietta 4 Risitano, Marcello 4 Sambri, Claudio 4 Ancarani, Fabio 3 Andreini, Daniela 3 Baghi, Ilaria 3 Calvosa, Paolo 3 Cantù, Chiara 3 Cardinali, Maria Grazia 3 Casarin, Francesco 3 Cedrola, Elena 3 Colacchio, Fabio 3 Cova, Bernard 3 Della, Lucia Maria 3 Franch, Mariangela 3
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MERCATI E COMPETITIVITÀ 399
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RePEc 399
Showing 211 - 220 of 399
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La distribuzione nel settore edile tra cooperazione e conflitto
Trio, Oronzo - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 123-145
<em>The distribution in the construction market between cooperation and conflict</em> - The paper aims to analyze the links between industry and trade in the construction market looking for the specificness of subjects turning around it through an empiric survey realized in the 2008 with a sample of...
Persistent link: https://www.econbiz.de/10008503921
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Alla ricerca del valore della filiera vitivinicola: verso la formulazione di un modello di analisi
Vagnani, Gianluca; Volpe, Loredana - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 21-43
<em>Measuring the value of the wine productive chain: toward the development of a model of analysis</em> - This study presents the theoretical construct named "extended productive chain" as a model that may possibly be used in order to express and measure the value of the multiple relationships and...
Persistent link: https://www.econbiz.de/10008503933
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Understanding wine consumer behavior: Recent insights and open issues
Orth, Ulrich R.; Arnold, René C. G. - In: MERCATI E COMPETITIVITÀ 2009/4 (2009) 4, pp. 71-94
<em>Understanding wine consumer behavior: Recent insights and open issues</em> - Research into the processes underlying consumer behavior related to wine has made great strides in the past decade, most notably through institutions and individuals in the "New World", but also in Europe. This article...
Persistent link: https://www.econbiz.de/10008503938
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Marketing, competitività e sviluppo sostenibile
Ceccarelli, Piercarlo - In: MERCATI E COMPETITIVITÀ 2009/3 (2009) 3, pp. 141-150
Persistent link: https://www.econbiz.de/10008503913
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Supply chain visibility a servizio del cliente. Un metodo per identificare aree di opportunità e di rischio
Signori, Paola; Russo, Ivan; Gaudenzi, Barbara - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 119-144
<em>Supply Chain Visibility for Customer Service. A Method to Identify Opportunity and Risk Areas</em> - In a world of high complexity and dependency from external factors and where timeliness of service is key for customer service, visibility has become a powerful weapon to better manage company...
Persistent link: https://www.econbiz.de/10008503914
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National destination marketing organisations and Web 2.0
Hamill, Jim; Attard, Daniela; Stevenson, Alan - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 71-94
<em>National destination marketing organisations and Web 2.0</em> - Based on a detailed review of 25 web sites, supported by in-depth personal interviews, this paper evaluates the strategic response of European DMOs to the global marketing opportunities and threats presented by the rapid growth of Web...
Persistent link: https://www.econbiz.de/10008503915
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Making decisions under the background effect, the attraction effect, and their interaction
Scarpi, Daniele - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 95-117
<em>Making decisions under the background effect, the attraction effect, and their interaction</em> - The composition and the framing of the choice set influences the final choice. This paper analyses the role of the background effect, the attraction effect, and their interaction by means of three...
Persistent link: https://www.econbiz.de/10008503916
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Web 2.0: un'indagine sulle società di calcio italiane
Checchinato, Francesca; Gazzola, Paola - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 45-70
<em>Web 2.0: a study about Italian football clubs</em> - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies’ and consumer activities...
Persistent link: https://www.econbiz.de/10008503917
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Internet Marketing. Web 2.0 nella comunicazione integrata
Ceccarelli, Percarlo - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 145-156
Persistent link: https://www.econbiz.de/10008503920
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Le leve della competizione assortimentale
Fornari, Edoardo; Grandi, Sebastiano - In: MERCATI E COMPETITIVITÀ 2009/3 (2009) 3, pp. 71-90
<em>Retailer assortment competition</em> - The aim of this paper is to in-depth analyze assortment as a key-dimension of competition between grocery retailers. Supermarkets located in the same area are generally characterized of a part of product range which is the same as the one proposed by direct...
Persistent link: https://www.econbiz.de/10008503922
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