Hamill, Jim; Attard, Daniela; Stevenson, Alan - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 71-94
<em>National destination marketing organisations and Web 2.0</em> - Based on a detailed review of 25 web sites, supported by in-depth personal interviews, this paper evaluates the strategic response of European DMOs to the global marketing opportunities and threats presented by the rapid growth of Web...