<em>The critical role of customer relationships in the project risk analysis</em> - The present paper describes a risk analysis approach within industrial projects, showing the evidences from a case study. The method is ‘customer centric’ analyzing how project management and project risk may be...

<em>Small and medium enterprises: state of the art an perspectives in Italy and Europe</em> - The article focuses on the role attributed to the Internet by small and medium enterprises. In 2004, 2006, and 2007 the author investigated a sample of companies belonging to the main economic sectors. Regarding...

<em>Il ruolo della politica assortimentale nella crisi e rilancio dell'ipermercato</em> - This paper presents the main findings of a research that Cermes - Bocconi has carried out on behalf of some industrial firms (Barilla, Campari, Coca-Cola, Ferrero, Kraft, Parmareggio) and with the contribution of...

<em>On the Measurement of Perceived Customer Value: A Formative Mode</em> Customer value is unanimously considered to be one of the most fundamental concepts in marketing theory. Nonetheless, customer value measurement has been at best sparse or minimal. The authors specify and test a formative...