<em>The paper analyzes assortment influence on consumers grocery purchasing behaviour</em> - The author aims to understand its role in channel and retail choice, consumers interest for diversification into products categories handled by specialist shops, the factors influencing a clear reading of the...

<em>The Growth Strategies of the European Electricity Firms after Liberalisation</em> - The paper stresses how the recent directives of European Commission (aimed at liberalising the European electricity industry) affected the growth strategies of the main European electricity companies during the last...

<em>Marketing and youngsters: an exploratory research on the involvement in consumption and advertising in the tweenagers segment</em> - This article - after having identified the theoretical references - presents the results of an empirical quantitative research aimed at investigating within the...

<em>Sustainable development in action: the role of the Cooperative Credit Banks in the local Community</em> - This paper will analyze the role of Cooperative Credit Banks (CCBs) as actors and promoters of sustainable development within the local community. In particular, the Total Corporate Communication...

<em>Relationship Management in the context of the local retail banking: a tool for the analysis and forecasting of churn behaviors</em> - The changing competitive context of European banking could be an issue also for small locally oriented banks. This sector is facing a growing trend of customer churn...

<em>The management of seasonal changes in retailers’ assortment policy </em> - The paper analyses the management of seasonal changes in retailers’ assortment policy. By analysing the weekly sales of over 300 product categories, a methodology to classify product categories based on the seasonal...