<em>Determinants of consumer’s loyal behaviours within the retail context: the role of brand identification</em> This study develops and tests a new theoretical framework allowing to analyse consumer loyalty in an extensive perspective. We assess that brand loyalty can be supported by firms through...

<em>Design and usability for extreme environments: interfaces for sports aircraft </em> - As lecturer of Communication Strategies at ISIA of Florence, a MUR Higher Institute specifically dedicated to Product and Communication Design, I introduce my case history not as a man of marketing, but as a...

<em>Tourist Destinations and Products Management: an Analysis of some Experiences</em> The literature and managerial approaches to government tourism often tend to overlap concepts of tourism destination and tourism product, or to imagine that it is enough to outline the administrative boundaries of a...

<em>A Dual Approach to Experiential Marketing: Entertainment and Reinforcement</em> - Based on two case studies stemming from two continents (America and Europe) and from two different sports (horse racing and tennis tournament), this paper puts to light the twin track strategy companies are implementing...

<em>The role and management of industrial innovation in channel processes</em> - A note The purpose of this paper is to discuss the role and management of Product Innovation on the value creation process in distributive channel. In the first part the paper aims to point out, through the analysis of the...

<em>Reason and emotion in consumer' preferences: The Halo effect</em>.Consumer research often considers decision making as a process aiming to combine and compare information the attributes characterizing different alternatives. Recent studies suggest that affect and emotion also have an influence on...

<em>Marketing, logistics, and ethics in packaging innovation</em> In the new competitive marketplace, product packaging has become a strategic tool that needs to be managed as a project on the basis of a strong systemic approach. Three main dimensions can influence packaging design: marketing, logistics,...