<em>Marketing and usability of high tech products: past research and energing issues<(em> - With the widespread diffusion of digital technologies and the related incorporation of electronics, computer chips and so on into the most common of households and office environments, most people use devices...</(em></em>

<em>Quality Management to Develop Talent and Creativity</em> Firm’s competitiveness has a primary source in its intellectual capital: People are the most valuable firm’s resource, as they activate learning processes and value generation processes. The work analyses the relationship among quality...

<em>Strategies of brand management in Alpine community destinations</em> - The aim of the research is to identify and compare some good practices in the field of brand management strategies for Alpine community destinations, so that they should be oriented not only at making the name of the tourist...

<em>Features and potential of events as "mediterranean experiences": the example of "Palio de lo Daino"</em> - This paper considers the issue of organising and managing events in a mediterranean perspective as a suitable means for enhancing local, typical and traditional events, such as village feasts,...

<em>Making the point. The challenge of loyalty program effectiveness measurement</em> - This piece of work is part of a wider reflection on the development of a loyalty marketing orientation among Italian companies: in such context, we decided to investigate marketing managers’ perceptions of loyalty...

<em>Sport as an experience marketing provider: typologies of real and virtual experiences</em> - This paper focuses on how companies (sport equipment suppliers, industrial companies, multimedia service providers, retail store, etc.) use sport as a service provider to promote their products and brands. A...

<em>Simplicity as the key driver to market technology: the Philips case</em> - Technology is present in our life everywhere. But the digital promise to help people living better is not yet arrived. That’s why Philips has choose simplicity ad a driver for its new brand positioning, looking for products...

<em>Packaging as a communication tool for Private Label</em>The aim of this paper is to in-depth analyse the communication role of packaging for private label products in grocery retailing. Traditionally, store brands were characterized for a lack of communication investments in comparison with...