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competitività 6 innovazione 5 marca 5 web 2.0 5 comportamento del consumatore 4 crisi economica 4 governance 4 internazionalizzazione 4 marketing 4 medie imprese 4 Comportamento del consumatore 3 Innovazione di prodotto 3 autenticità 3 cluster analysis 3 communication 3 comunicazione 3 conoscenza 3 cultura 3 e-commerce 3 moda 3 network 3 performance 3 qualità 3 relazioni di canale 3 strategie competitive 3 supply chain 3 turismo 3 Co-creazione di valore 2 Content marketing 2 Contraffazione 2 Crisi economica 2 E-commerce 2 Italia 2 Marketing 2 Network 2 Segmentazione 2 Servizio 2 capitale relazionale 2 case study 2 complessità 2
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Article 399
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n.d. 28 Iasevoli, Gennaro 15 Ceccarelli, Piercarlo 14 Cristini, Guido 10 Dalli, Daniele 10 Fiocca, Renato 9 Lugli, Gianpiero 9 Luceri, Beatrice 7 Cozzi, Gianni 6 Pastore, Alberto 6 Tunisini, Annalisa 6 Busacca, Bruno 5 Fornari, Edoardo 5 Guercini, Simone 5 Mattiacci, Alberto 5 Varaldo, Riccardo 5 Buffa, Federica 4 Cantone, Luigi 4 Collesei, Umberto 4 Colurcio, Maria 4 Ferrero, Giancarlo 4 Grandi, Sebastiano 4 Latusi, Sabrina 4 Nisco, Alessandro De 4 Pencarelli, Tonino 4 Raimondo, Maria Antonietta 4 Risitano, Marcello 4 Sambri, Claudio 4 Ancarani, Fabio 3 Andreini, Daniela 3 Baghi, Ilaria 3 Calvosa, Paolo 3 Cantù, Chiara 3 Cardinali, Maria Grazia 3 Casarin, Francesco 3 Cedrola, Elena 3 Colacchio, Fabio 3 Cova, Bernard 3 Della, Lucia Maria 3 Franch, Mariangela 3
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MERCATI E COMPETITIVITÀ 399
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RePEc 399
Showing 281 - 290 of 399
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Recensioni
n.d. - In: MERCATI E COMPETITIVITÀ 2008/2 (2008) 2, pp. 173-175
Persistent link: https://www.econbiz.de/10010560569
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Il comportamento di acquisto nel marketing management
Lugli, Gianpiero - In: MERCATI E COMPETITIVITÀ 2007/4 (2007) 4, pp. 13-36
four college of Parma University in this issue of Mercati e Competitività. Keywords: Shopper marketing, consumer behaviour …
Persistent link: https://www.econbiz.de/10010876165
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L'eccellenza imprenditoriale made in Italy
Varaldo, Riccardo - In: MERCATI E COMPETITIVITÀ 2007/2 (2007) 2, pp. 127-130
Persistent link: https://www.econbiz.de/10010876170
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Il wine marketing nell'esperienza di una media impresa leader: Banfi di Montalcino
Mattiacci, Alberto; Maralli, Rodolfo - In: MERCATI E COMPETITIVITÀ 2007/2 (2007) 2, pp. 29-46
Persistent link: https://www.econbiz.de/10010876178
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Il migrant banking
Ceccarelli, Piercarlo - In: MERCATI E COMPETITIVITÀ 2007/4 (2007) 4, pp. 159-176
Persistent link: https://www.econbiz.de/10010876180
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Introduzione
Caroli, Matteo - In: MERCATI E COMPETITIVITÀ 2007/1 (2007) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10010876185
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Il ruolo della comunicazione nella relazione consumatore-insegna commerciale
Gabrielli, Veronica; Balboni, Bernardo; Grappi, Silvia - In: MERCATI E COMPETITIVITÀ 2007/2 (2007) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10010876202
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Gestire la comunicazione di marketing nella società multiculturale: problemi aperti e implicazioni per il management
Cavallone, Mauro - In: MERCATI E COMPETITIVITÀ 2007/1 (2007) 1, pp. 95-117
<em> Stewarding marketing communication in multicultural settings</em> (by Mauro Cavallone) - ABSTRACT: In this article the necessary paths to an evolution of communication within marketing are discussed, as far as the social and cultural changes which have taken place inside individual countries/states,...
Persistent link: https://www.econbiz.de/10011066640
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I processi di acquisizione di medie imprese ad alta tecnologia dotate di elevate capacità di marketing: il caso ESAOTE
Cozzi, Gianni - In: MERCATI E COMPETITIVITÀ 2007/1 (2007) 1, pp. 119-136
<em>The acquisition processes of mid-sized high-tech companies with suitable Marketing competences: the Esaote case</em> (by Gianni Cozzi) - ABSTRACT: It is commonly known that in Italy few mid-sized companies have high technological competences and suitable Marketing policies, particularly on the...
Persistent link: https://www.econbiz.de/10011066641
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Demarketing e turismo sostenibile
D'Amico, Augusto - In: MERCATI E COMPETITIVITÀ 2007/1 (2007) 1, pp. 71-93
<em>Demarketing and Sustainable Tourism</em> (by Augusto D'Amico) - ABSTRACT: Tourism is one of the economic sectors in which interest has been raised to frame it within the context of sustainable development. Nonetheless, there is a lack of a solid framework for sustainable tourism practices and how...
Persistent link: https://www.econbiz.de/10011066644
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