<i>Persuasione senza menzogna. un’analisi empirica dei processi decisionali </i> (di Daniele Scarpi) - ABSTRACT: Persuading without Liying: an Empirical Analysis of Decision Making A great deal of research has discussed the effects of presentation order and product category on decision making....

<i> High-Tech Marketing and Technology Marketing </i> (di Fabrizio Cesaroni, Alberto Di Minin, Andrea Piccaluga) - ABSTRACT: High-tech marketing concepts can be useful to understand important aspects of R&D and technology management. This is due to the fact that the acquisition, improvement and...

<i> Dinamiche di sistema del consumerismo in Italia </i> (di Francesco Ricotta) - ABSTRACT: Despite the growing attention to consumer policy and consumerism, many markets are still characterized by high consumers’ vulnerability. Consequently, public authorities, consumer associations and consumer...

<i> L’approccio customer-focused alla misura dell’efficacia della promozione al consumo </i> (di Cristina Ziliani) - ABSTRACT: This paper is concerned with the proposal for a new approach to measuring the effectiveness of consumer promotions, enabled by individual customer information collected via...

<i> La valorizzazione del potenziale tecnologico secndo una prospettiva market oriented: c'è qualcosa di nuovo nella cassetta degli attrezzi del marketing hight tech? </i> (di Nicoletta Buratti) - ABSTRACT: High tech marketing face a fundamental paradox: it must help managers to elaborate strategies...