Cover Page -- Title Page -- Copyright -- Contents -- WAYS IN TO THE TEXT -- Who Is Michael E. Porter? -- What Does Competitive Strategy Say? -- Why Does Competitive Strategy Matter? -- SECTION 1: INFLUENCES -- Module 1: The Author and the Historical Context -- Module 2: Academic Context --...

"Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best...