The online social networks allow individuals to continuously create and model their self-presentations and representations. Facebook stands for a relevant example as people are given the uncensored opportunity to unfold their online selves according to their interests, preferences, goals and...

Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to provide clear evidence regarding Romanian...

The aim of this study is to analyse the intellectual’s state in the Romanian society which is going through a complex, difficult and prolonged process of Europeanization. A vast intellectual movement should have prepared Romania’s adhesion to the European Union in 2007. Its role...

One thing is in common for all the textile companies in the Republic of Macedonia: they engage a good part of the working population across the country and realize significant foreign exchange inflows from their export activities. However, there is a general opinion that the textile companies...

Entrepreneurial decision is always subject to a significant level of uncertainty. Uncertainty is related to human nature and it is the most significant reason for economic action. This paper explains the most important challenges for economic decisions due to different forms of uncertainty...

This paper explores the role of cognitive issues in learning from crisis situations, in particular the managers’ mental representations of crisis and the relationship of these "maps" with the learning process through "sense-making", as well as the possible cognitive barriers that might...

By outlining the long-lasting peculiarities of the Greek media landscape, this paper aims to make us reflect on how the political system affects their development and role. Particularly, through analyzing the policy and regulating frames applied to Greek communication field, we try to shed light...

Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on the other hand, many of them have a...

Positioning is a very important component of the marketing strategy. Positioning has an impact on the entire marketing mix and is crucial for differentiating a brand from competition and gaining competitive advantage. The evaluation of the consumer's perceptions about the positioning of the...

In modern world, big changes are occurring in short time frames, businesses are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and external communications of...