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Search: isPartOf:"Marketing Science Institute series"
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Marktforschung
4
Theorie
3
Theory
3
Absatz
2
Marketingtheorie
2
Vereinigte Staaten
2
Absatz und Verbrauch
1
Advertising
1
Advertising effects
1
Assocation agreement
1
Assoziierung
1
Aussenwirtschaftsbetrieb
1
Betriebswirtschaftliche Entscheidungen
1
Brand
1
Brand management
1
Decision
1
Direct marketing
1
Direktmarketing
1
EG-Staaten
1
EU countries
1
EU-Staaten
1
Entscheidung
1
European integration
1
Europäische Integration
1
Handelspersonal
1
Industrie
1
International marketing
1
Internationales Marketing
1
Manufacturing industries
1
Markenartikel
1
Markenführung
1
Market research
1
Market structure
1
Marketing
1
Marketing theory
1
Markt
1
Marktstruktur
1
Markttheorie
1
Measurement
1
Messung
1
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Type of publication
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Book / Working Paper
14
Language
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English
12
Undetermined
2
Author
All
Robinson, Patrick J.
5
Dalbey, Homer M.
2
Farley, John U.
2
Gross, Irwin
2
Halbert, Michael H.
2
Howard, John A.
2
Liander, Bertil
2
Wind, Yoram
2
Carmone, Frank J.
1
Cook, Victor J.
1
Faris, Charles W.
1
Green, Paul E.
1
Luck, David J.
1
Ring, L. Winston
1
Ring, Leo Winston
1
Schutte, Thomas F.
1
Sherbini, A. A.
1
Stidsen, Bent
1
Terpstra, Vern
1
Vernon, John M.
1
Yoshino, Michael Y.
1
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Institution
All
Marketing Science Institute
6
Published in...
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Marketing Science Institute Series
2
Marketing Science Institute series of books
2
Marketing Science Institute. Series of books
2
McGraw-Hill Marketing Science Institute series
2
Marketing Science Institute series
1
Source
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
5
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1
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
2
Market structure and industrial performance : a review of statistical findings
Vernon, John M.
-
1972
Persistent link: https://www.econbiz.de/10001565009
Saved in:
3
Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.
;
Carmone, Frank J.
-
1970
Persistent link: https://www.econbiz.de/10000055206
Saved in:
4
Consumer behavior : Theory and application
Farley, John U.
(
contributor
);
Howard, John A.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000037690
Saved in:
5
Personal selling in a modern perspective
Robinson, Patrick J.
;
Stidsen, Bent
-
1967
Persistent link: https://www.econbiz.de/10000572542
Saved in:
6
Brand policy determination
Cook, Victor J.
;
Schutte, Thomas F.
-
1967
Persistent link: https://www.econbiz.de/10000577841
Saved in:
7
Comparative analysis for international marketing. Prep. under the dir. of: Bertil Liander. With contr. by: Vern Terpstra, Michael Y. Yoshino, A. A. Sherbini. 43120
Terpstra, Vern
;
Yoshino, Michael Y.
;
Sherbini, A. A.
-
1967
Persistent link: https://www.econbiz.de/10000577908
Saved in:
8
The meaning and sources of marketing theory
Halbert, Michael H.
-
1965
Persistent link: https://www.econbiz.de/10014388013
Saved in:
9
Marketing development in the European Economic Community
Liander, Bertil
(
ed.
)
-
Marketing Science Institute
-
1964
Persistent link: https://www.econbiz.de/10003077897
Saved in:
10
Advertising Measurement and decision making
Dalbey, Homer M.
;
Gross, Irwin
;
Wind, Yoram
-
1968
Persistent link: https://www.econbiz.de/10004348099
Saved in:
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