Search Results - isPartOf:"Media and Communication"

Journalism in crisis : corporate media and financialization

Almiron, Núria (contributor) - 2010

Preface / Robert W. McChesney -- Introduction -- Financial capitalism and financialization -- Finance and information -- Financialization in the world's top media conglomerates -- Risks of media financialization for journalism

Persistent link: https://www.econbiz.de/10013549548

Integrated marketing communications : a test for different levels of strategic consistency

Navarro, Maria Angeles; Delgado, Elena; Sicilia, Maria - In: Cutting edge international research, (pp. 3-20). 2010

Persistent link: https://www.econbiz.de/10003985030

Evaluation and feedback effects of limited editions in FMCG categories

Esch, Franz-Rudolf; Winter, Kai - In: Cutting edge international research, (pp. 21-36). 2010

Persistent link: https://www.econbiz.de/10003985033

How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view

Okazaki, Shintaro; Bauer, András; Ohme, Rafal; Škapa, … - In: Cutting edge international research, (pp. 37-46). 2010

Persistent link: https://www.econbiz.de/10003985034

A call for a broader range of dependent variables in advertising research

Bergkvist, Lars - In: Cutting edge international research, (pp. 47-57). 2010

Persistent link: https://www.econbiz.de/10003985037

The passive shopping stage : keeping in mind brand encounters

Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010

Persistent link: https://www.econbiz.de/10003985038

Missing for one, unique for the other : how missing attributes affect brand evaluation

Elste, Rainer; Esch, Franz-Rudolf; Kulikov, Alexander - In: Cutting edge international research, (pp. 77-96). 2010

Persistent link: https://www.econbiz.de/10003985143

Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness

Janssens, Wim; Pelsmacker, Patrick de; Cauberghe, Verolien - In: Cutting edge international research, (pp. 97-109). 2010

Persistent link: https://www.econbiz.de/10003985150

Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication

Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Cutting edge international research, (pp. 111-125). 2010

Persistent link: https://www.econbiz.de/10003985157

Music in advertising : effects on brand and endorser perception

Zander, Mark F.; Apaolaza-Ibáñez, Vanessa; Hartmann, … - In: Cutting edge international research, (pp. 127-140). 2010

Persistent link: https://www.econbiz.de/10003985162

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