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Search: isPartOf:"Media and Communication"
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
Advertising
6
Brand management
5
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Angst
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Austria
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Celebrity endorsement
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Digitalisierung
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Film
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Bauer, Alice
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IAMCR - International Association for Media and Communication Research
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Mass media and communication
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Media and Communication
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Global handbooks in media and communication research
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A critical introduction to media and communication theory
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Global Media and Communication, Forthcoming
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Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series
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Global transformations in media and communication research - a Palgrave and IAMCR series
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International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad
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ECONIS (ZBW)
61
RePEc
15
USB Cologne (EcoSocSci)
9
EconStor
2
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51
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and China (Hong Kong)
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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52
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
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53
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
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54
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
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55
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
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56
Personal branding and the role of public relations
Nessmann, Karl
- In:
Cutting edge international research
,
(pp. 377-395)
.
2010
Persistent link: https://www.econbiz.de/10003985218
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57
Agent-based modelling : a new approach in viral marketing research
Brudermann, Thomas
;
Fenzl, Thomas
- In:
Cutting edge international research
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003985219
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58
A2 media studies : the essential introduction
Bennett, Peter
;
Slater, Jerry
;
Wall, Peter
-
2006
Persistent link: https://www.econbiz.de/10004844574
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59
Living room wars : rethinking media audiences for a postmodern world
Ang, Ien
-
1996
Persistent link: https://www.econbiz.de/10004301817
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60
The global jukebox : the international music industry
Burnett, Robert
-
1996
Persistent link: https://www.econbiz.de/10013487970
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