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Search: isPartOf:"Media and Communication"
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
Advertising
6
Brand management
5
Markenführung
5
Massenmedien
5
Computerspiel
4
Massenunterrichtung
4
Netherlands
4
Niederlande
4
Vereinigte Staaten
4
Video game
4
Aufsatzsammlung
3
Brand image
3
Communication media
3
Deutschland
3
Germany
3
Globalisierung
3
Kommunikation
3
Kommunikationsmedien
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Medienpolitik
3
Social Web
3
Social web
3
USA
3
United States
3
Angst
2
Anxiety
2
Austria
2
Celebrity endorsement
2
Celebrity-Werbung
2
Digitalisierung
2
Digitization
2
Experiment
2
Film
2
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20
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Article
70
Book / Working Paper
17
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Aufsatz im Buch
26
Book section
26
Aufsatzsammlung
3
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2
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2
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2
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English
45
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Bauer, Alice
3
Lippmann, Walter
3
Athique, Adrian
2
Bauer, Raymond Augustine
2
Cingel, Drew P.
2
Conway, Annie
2
Doob, Leonard W.
2
Enoch, Kurt
2
Esch, Franz-Rudolf
2
Evans, Gary
2
Galbraith, John Kenneth
2
Greenberg, Bradley S.
2
Hackett, Robert A.
2
Hartley, Eugene L.
2
Hartley, Ruth E.
2
Hovland, Carl Iver
2
Klaus, Elisabeth
2
Lauricella, Alexis R.
2
Lazarsfeld, Paul F.
2
Lesage, Frédérik
2
Okazaki, Shintaro
2
Pelsmacker, Patrick de
2
Riesman, David
2
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2
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2
Terlutter, Ralf
2
Wartella, Ellen
2
Wasko, Janet
2
Wolseley, Roland E.
2
Wood, James Playsted
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Albornoz, Luis Alfonso
1
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1
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1
Barnett, Ian
1
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1
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1
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1
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1
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IAMCR - International Association for Media and Communication Research
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Mass media and communication
27
Cutting edge international research
26
Media and Communication
17
Global handbooks in media and communication research
2
A critical introduction to media and communication theory
1
Global Media and Communication, Forthcoming
1
Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series
1
Global transformations in media and communication research - a Palgrave and IAMCR series
1
International Association for Media and Communication Research series
1
International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad
1
Media and communication studies
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ECONIS (ZBW)
61
RePEc
15
USB Cologne (EcoSocSci)
9
EconStor
2
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61
The effects of mass media
Riesman, David
;
Bauer, Raymond Augustine
;
Bauer, Alice
- In:
Mass media and communication
,
(pp. 409-489)
.
1966
Persistent link: https://www.econbiz.de/10002698938
Saved in:
62
The structure and development of mass communication
Hartley, Eugene L.
;
Hartley, Ruth E.
;
Johnson, Wendell
- In:
Mass media and communication
,
(pp. 3-71)
.
1966
Persistent link: https://www.econbiz.de/10002647892
Saved in:
63
The newspaper
Park, Robert Ezra
;
Lippmann, Walter
- In:
Mass media and communication
,
(pp. 127-165)
.
1966
Persistent link: https://www.econbiz.de/10002611797
Saved in:
64
America, ʺMass societyʺ and mass media
Bauer, Raymond Augustine
;
Bauer, Alice
- In:
Mass media and communication
,
(pp. 429-446)
.
1966
Persistent link: https://www.econbiz.de/10001879560
Saved in:
65
Broadcasting media
Gillingham, George O.
;
Postman, Neil
;
Head, Sydney W.
- In:
Mass media and communication
,
(pp. 237-295)
.
1966
Persistent link: https://www.econbiz.de/10002443804
Saved in:
66
The American magazine
Wood, James Playsted
;
Wolseley, Roland E.
- In:
Mass media and communication
,
(pp. 167-197)
.
1966
Persistent link: https://www.econbiz.de/10003001951
Saved in:
67
International communication
White, Llewelyn
;
Leigh, Robert D.
- In:
Mass media and communication
,
(pp. 347-371)
.
1966
Persistent link: https://www.econbiz.de/10003003056
Saved in:
68
Book publishing
Enoch, Kurt
- In:
Mass media and communication
,
(pp. 297-345)
.
1966
Persistent link: https://www.econbiz.de/10002120865
Saved in:
69
Public opinion
Lazarsfeld, Paul F.
- In:
Mass media and communication
,
(pp. 73-120)
.
1966
Persistent link: https://www.econbiz.de/10002352191
Saved in:
70
The motion picture
Inglis, Ruth
- In:
Mass media and communication
,
(pp. 217-236)
.
1966
Persistent link: https://www.econbiz.de/10003162914
Saved in:
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