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Search: isPartOf:"Media and Communication"
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
Advertising
6
Brand management
5
Markenführung
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Massenmedien
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Massenunterrichtung
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Brand image
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Communication media
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Globalisierung
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Kommunikation
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Angst
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Austria
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Celebrity endorsement
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Digitalisierung
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Bauer, Alice
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IAMCR - International Association for Media and Communication Research
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Mass media and communication
27
Cutting edge international research
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Media and Communication
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Global handbooks in media and communication research
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A critical introduction to media and communication theory
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Global Media and Communication, Forthcoming
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Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series
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Global transformations in media and communication research - a Palgrave and IAMCR series
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International Association for Media and Communication Research series
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International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad
1
Media and communication studies
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ECONIS (ZBW)
61
RePEc
15
USB Cologne (EcoSocSci)
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EconStor
2
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71
The motivation of assent
Galbraith, John Kenneth
;
Doob, Leonard W.
;
Steinberg, …
- In:
Mass media and communication
,
(pp. 373-407)
.
1966
Persistent link: https://www.econbiz.de/10002177366
Saved in:
72
The press, the President and foreign policy
Reston, James
- In:
Mass media and communication
,
(pp. 405-422)
.
1972
Persistent link: https://www.econbiz.de/10002695745
Saved in:
73
The socializing functions of print
Riesman, David
- In:
Mass media and communication
,
(pp. 466-479)
.
1972
Persistent link: https://www.econbiz.de/10002698950
Saved in:
74
The importance and nature of communication
Hartley, Eugene L.
;
Hartley, Ruth E.
- In:
Mass media and communication
,
(pp. 8-27)
.
1972
Persistent link: https://www.econbiz.de/10002647838
Saved in:
75
Why we lack a national press council
Isaacs, Norman E.
- In:
Mass media and communication
,
(pp. 592-605)
.
1972
Persistent link: https://www.econbiz.de/10002031255
Saved in:
76
America, ʺmass societyʺ and mass media
Bauer, Raymond A.
;
Bauer, Alice
- In:
Mass media and communication
,
(pp. 480-497)
.
1972
Persistent link: https://www.econbiz.de/10001879568
Saved in:
77
Magazine publishing today
Wood, James Playsted
- In:
Mass media and communication
,
(pp. 172-184)
.
1972
Persistent link: https://www.econbiz.de/10003001959
Saved in:
78
Effects of the mass media of communication
Hovland, Carl Iver
- In:
Mass media and communication
,
(pp. 498-540)
.
1972
Persistent link: https://www.econbiz.de/10002970915
Saved in:
79
Social effects of magazines
Wolseley, Roland E.
- In:
Mass media and communication
,
(pp. 185-191)
.
1972
Persistent link: https://www.econbiz.de/10003029869
Saved in:
80
The paper-bound book : Twentieth-century publishing phenomenon
Enoch, Kurt
- In:
Mass media and communication
,
(pp. 357-373)
.
1972
Persistent link: https://www.econbiz.de/10002120868
Saved in:
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