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Year of publication
Subject
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Advertising effects 16 Werbewirkung 16 Consumer behaviour 7 Konsumentenverhalten 7 Werbung 7 Advertising 6 Brand management 5 Markenführung 5 Massenmedien 5 Computerspiel 4 Massenunterrichtung 4 Netherlands 4 Niederlande 4 Vereinigte Staaten 4 Video game 4 Aufsatzsammlung 3 Brand image 3 Communication media 3 Deutschland 3 Germany 3 Globalisierung 3 Kommunikation 3 Kommunikationsmedien 3 Markenimage 3 Marketing management 3 Marketingmanagement 3 Medienpolitik 3 Social Web 3 Social web 3 USA 3 United States 3 Angst 2 Anxiety 2 Austria 2 Celebrity endorsement 2 Celebrity-Werbung 2 Digitalisierung 2 Digitization 2 Experiment 2 Film 2
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Online availability
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Free 20 Undetermined 1
Type of publication
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Article 70 Book / Working Paper 17
Type of publication (narrower categories)
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Aufsatz im Buch 26 Book section 26 Aufsatzsammlung 3 Article 2 Collection of articles of several authors 2 Sammelwerk 2 Bibliographie 1 Handbook 1 Handbuch 1
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Language
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English 45 Undetermined 42
Author
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Bauer, Alice 3 Lippmann, Walter 3 Athique, Adrian 2 Bauer, Raymond Augustine 2 Cingel, Drew P. 2 Conway, Annie 2 Doob, Leonard W. 2 Enoch, Kurt 2 Esch, Franz-Rudolf 2 Evans, Gary 2 Galbraith, John Kenneth 2 Greenberg, Bradley S. 2 Hackett, Robert A. 2 Hartley, Eugene L. 2 Hartley, Ruth E. 2 Hovland, Carl Iver 2 Klaus, Elisabeth 2 Lauricella, Alexis R. 2 Lazarsfeld, Paul F. 2 Lesage, Frédérik 2 Okazaki, Shintaro 2 Pelsmacker, Patrick de 2 Riesman, David 2 Smit, Edith G. 2 Steinberg, Charles S. 2 Terlutter, Ralf 2 Wartella, Ellen 2 Wasko, Janet 2 Wolseley, Roland E. 2 Wood, James Playsted 2 Albornoz, Luis Alfonso 1 Almiron, Núria 1 Ang, Ien 1 Apaolaza-Ibáñez, Vanessa 1 Barnett, Ian 1 Barnhurst, Kevin G. 1 Batenburg, Anika 1 Bauer, András 1 Bauer, Raymond A. 1 Bennett, Peter 1
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Institution
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IAMCR - International Association for Media and Communication Research 2
Published in...
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Mass media and communication 27 Cutting edge international research 26 Media and Communication 17 Global handbooks in media and communication research 2 A critical introduction to media and communication theory 1 Global Media and Communication, Forthcoming 1 Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series 1 Global transformations in media and communication research - a Palgrave and IAMCR series 1 International Association for Media and Communication Research series 1 International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad 1 Media and communication studies 1
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Source
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ECONIS (ZBW) 61 RePEc 15 USB Cologne (EcoSocSci) 9 EconStor 2
Showing 81 - 87 of 87
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The nature of propaganda
Doob, Leonard W. - In: Mass media and communication, (pp. 434-450). 1972
Persistent link: https://www.econbiz.de/10002077539
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Public relations and mass communication
Steinberg, Charles S. - In: Mass media and communication, (pp. 451-457). 1972
Persistent link: https://www.econbiz.de/10002841757
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Historical development of public opinion
Speier, Hans - In: Mass media and communication, (pp. 94-111). 1972
Persistent link: https://www.econbiz.de/10002849058
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Public opinion and the classical tradition
Lazarsfeld, Paul F. - In: Mass media and communication, (pp. 79-93). 1972
Persistent link: https://www.econbiz.de/10002349906
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The nature of news
Lippmann, Walter - In: Mass media and communication, (pp. 142-151). 1972
Persistent link: https://www.econbiz.de/10002379744
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Stereotypes
Lippmann, Walter - In: Mass media and communication, (pp. 112-120). 1972
Persistent link: https://www.econbiz.de/10002379975
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The dependence effect
Galbraith, John Kenneth - In: Mass media and communication, (pp. 428-433). 1972
Persistent link: https://www.econbiz.de/10002177375
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