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Search: isPartOf:"Media and Communication"
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Advertising effects
16
Werbewirkung
16
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
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6
Brand management
5
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Mass media and communication
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Media and Communication
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A critical introduction to media and communication theory
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Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series
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International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad
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ECONIS (ZBW)
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81
The nature of propaganda
Doob, Leonard W.
- In:
Mass media and communication
,
(pp. 434-450)
.
1972
Persistent link: https://www.econbiz.de/10002077539
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82
Public relations and mass communication
Steinberg, Charles S.
- In:
Mass media and communication
,
(pp. 451-457)
.
1972
Persistent link: https://www.econbiz.de/10002841757
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83
Historical development of public opinion
Speier, Hans
- In:
Mass media and communication
,
(pp. 94-111)
.
1972
Persistent link: https://www.econbiz.de/10002849058
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84
Public opinion and the classical tradition
Lazarsfeld, Paul F.
- In:
Mass media and communication
,
(pp. 79-93)
.
1972
Persistent link: https://www.econbiz.de/10002349906
Saved in:
85
The nature of news
Lippmann, Walter
- In:
Mass media and communication
,
(pp. 142-151)
.
1972
Persistent link: https://www.econbiz.de/10002379744
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86
Stereotypes
Lippmann, Walter
- In:
Mass media and communication
,
(pp. 112-120)
.
1972
Persistent link: https://www.econbiz.de/10002379975
Saved in:
87
The dependence effect
Galbraith, John Kenneth
- In:
Mass media and communication
,
(pp. 428-433)
.
1972
Persistent link: https://www.econbiz.de/10002177375
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