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Subject
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Advertising effects 16 Werbewirkung 16 Consumer behaviour 7 Konsumentenverhalten 7 Werbung 7 Advertising 6 Brand management 5 Markenführung 5 Massenmedien 5 Computerspiel 4 Massenunterrichtung 4 Netherlands 4 Niederlande 4 Vereinigte Staaten 4 Video game 4 Aufsatzsammlung 3 Brand image 3 Communication media 3 Deutschland 3 Germany 3 Globalisierung 3 Kommunikation 3 Kommunikationsmedien 3 Markenimage 3 Marketing management 3 Marketingmanagement 3 Medienpolitik 3 Social Web 3 Social web 3 USA 3 United States 3 Angst 2 Anxiety 2 Austria 2 Celebrity endorsement 2 Celebrity-Werbung 2 Digitalisierung 2 Digitization 2 Experiment 2 Film 2
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Online availability
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Free 20 Undetermined 1
Type of publication
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Article 70 Book / Working Paper 17
Type of publication (narrower categories)
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Aufsatz im Buch 26 Book section 26 Aufsatzsammlung 3 Article 2 Collection of articles of several authors 2 Sammelwerk 2 Bibliographie 1 Handbook 1 Handbuch 1
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Language
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English 45 Undetermined 42
Author
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Bauer, Alice 3 Lippmann, Walter 3 Athique, Adrian 2 Bauer, Raymond Augustine 2 Cingel, Drew P. 2 Conway, Annie 2 Doob, Leonard W. 2 Enoch, Kurt 2 Esch, Franz-Rudolf 2 Evans, Gary 2 Galbraith, John Kenneth 2 Greenberg, Bradley S. 2 Hackett, Robert A. 2 Hartley, Eugene L. 2 Hartley, Ruth E. 2 Hovland, Carl Iver 2 Klaus, Elisabeth 2 Lauricella, Alexis R. 2 Lazarsfeld, Paul F. 2 Lesage, Frédérik 2 Okazaki, Shintaro 2 Pelsmacker, Patrick de 2 Riesman, David 2 Smit, Edith G. 2 Steinberg, Charles S. 2 Terlutter, Ralf 2 Wartella, Ellen 2 Wasko, Janet 2 Wolseley, Roland E. 2 Wood, James Playsted 2 Albornoz, Luis Alfonso 1 Almiron, Núria 1 Ang, Ien 1 Apaolaza-Ibáñez, Vanessa 1 Barnett, Ian 1 Barnhurst, Kevin G. 1 Batenburg, Anika 1 Bauer, András 1 Bauer, Raymond A. 1 Bennett, Peter 1
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Institution
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IAMCR - International Association for Media and Communication Research 2
Published in...
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Mass media and communication 27 Cutting edge international research 26 Media and Communication 17 Global handbooks in media and communication research 2 A critical introduction to media and communication theory 1 Global Media and Communication, Forthcoming 1 Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series 1 Global transformations in media and communication research - a Palgrave and IAMCR series 1 International Association for Media and Communication Research series 1 International Association of Media and Communication Researchers (IAMCR) Conference 2014, 15-19 July. Hyderabad: University of Hyderabad 1 Media and communication studies 1
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Source
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ECONIS (ZBW) 61 RePEc 15 USB Cologne (EcoSocSci) 9 EconStor 2
Showing 1 - 10 of 87
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The handbook of digital labor
Qiu, Linchuan (ed.); Yeo, ShinJoung (ed.);  … - 2025
"The combination of digital media saturating daily work and life and the expansion of capitalism as a global system has brought radical change to who is laboring, how, where, and when. Changing occupational structures, deteriorating working conditions, and the rise of AI, social media, and...
Persistent link: https://www.econbiz.de/10015327238
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Celebrity or Just Popular? Identifying the Zambian Celebrity and Their Display of Economic and Political Power
Mambwe, Elastus - 2021
In Zambia, the idea of celebrity has been in contention and is often left to interpretation. Whereas the understanding of who is and is not a celebrity is commonplace in the developed world as well as their role in media economy, and sometimes politics, the ‘who?’ and ‘why’ in Zambia is...
Persistent link: https://www.econbiz.de/10013231558
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Political Opinion Formation as Epistemic Practice: The Hashtag Assemblage of #metwo
Berg, Sebastian; König, Tim; Koster, Ann-Kathrin - In: Media and Communication 8 (2020) 4, pp. 84-95
The article contributes to the literature on the political use of hashtags. We argue that hashtag assemblages could be understood in the tradition of representing public opinion through datafication in the context of democratic politics. While traditional data-based epistemic practices like...
Persistent link: https://www.econbiz.de/10012312941
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Post-Snowden internet policy: between public outrage, resistance and policy change
Pohle, Julia; Van Audenhove, Leo - In: Media and Communication 5 (2017) 1, pp. 1-6
This editors’ introduction provides a short summary of the Snowden revelations and the paradoxical political and public responses to them. It further provides an overview of the current academic debate triggered by the Snowden case and the documents leaked by him and introduces the articles...
Persistent link: https://www.econbiz.de/10011654834
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Platform capitalism in India
Athique, Adrian (ed.); Parthasarathi, Vibodh (ed.) - IAMCR - International Association for Media and … - 2020
This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of...
Persistent link: https://www.econbiz.de/10012245080
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In Memoriam: Hannes Haas
Klaus, Elisabeth; Greenberg, Bradley S.; Vieira, António - In: Media and Communication 2 (2014) 1, pp. 1-1
. Hannes Haas, Editor-in-Chief of Media and Communication, was a Professor at the Institute of Communication Research at the …
Persistent link: https://www.econbiz.de/10011134538
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Colonial Legacies and Peripheral Strategies — Continuity and Transformation of China's Telecom Development Since 1840
Hong, Yu - 2014
This paper describes and makes sense of why and how China's telecommunications was undeveloped from the late Qing Dynasty through the Civil War in the 1940s. The purpose is to bring into sharp focus the imprint of global capitalism imperialism on domestic socio-spatial relations in China — and...
Persistent link: https://www.econbiz.de/10013056493
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The Nanking Atrocity: Still and Moving Images 1937–1944
Evans, Gary - In: Media and Communication 2 (2014) 2, pp. 55-71
This manuscript investigates the facts of publication of the images of the Nanking Atrocity (December 1937–January 1938) in LIFE and LOOK magazines, two widely read United States publications, as well as the Nanking atrocity film clips that circulated to millions more in American and...
Persistent link: https://www.econbiz.de/10011134537
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Card Stories on YouTube: A New Frame for Online Self-Disclosure
Misoch, Sabina - In: Media and Communication 2 (2014) 1, pp. 2-12
This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one’s own story audio-visually to the public by combining ‘old’ (hand-written messages) and...
Persistent link: https://www.econbiz.de/10011134539
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Impact of Social Media on Power Relations of Korean Health Activism
Shim, KyuJin - In: Media and Communication 2 (2014) 2, pp. 72-83
This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health...
Persistent link: https://www.econbiz.de/10011134540
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