This research explores the multifaceted interdependencies between corporate sustainability performance, risk mitigation strategies, investor behaviour patterns, ESG ratings, and risk perception, utilizing advanced statistical methodologies such as bootstrapping, correlation analysis, and...

This chapter delves into how neuromarketing techniques influence investors' perceptions of sustainable finance by exploring cognitive drivers such as emotional triggers, perceived financial returns, ESG (Environmental, Social, Governance) awareness, and social responsibility motivations. The...

This chapter, Psychology Meets Finance: Unpacking Behavioral Factors in Green Investment Trends, explores the intersection of behavioral economics and finance in understanding green investment decisions. It begins by examining the cognitive processes and biases that shape investor behavior, with...

Sustainability of has attracted attention of researchers, policy makers, organisations and stakeholders. In the current era of geo-political uncertainty, sustainability of returns on investment has been a cause of concern for investors and portfolio managers. This study aims to conduct a...

This chapter explores the intersection of sustainable finance and neuromarketing to address environmental challenges. It begins by outlining key concepts and applications of neuromarketing, explaining how brain science can influence consumer decision-making. The synergy between sustainable...

This chapter explores the influence of cognitive biases and psychological strategies on sustainable investment choices. It highlights key biases such as loss aversion, confirmation bias, and herding behavior, examining their impact on decision-making in sustainable finance. The chapter also...

This paper explores the intricate dialectic between education, financial literacy, and environmental awareness, contextualized within the expansive domain of sustainable finance. It investigates the potential of neuromarketing—an emergent synthesis of neuroscience and consumer behavior...

This paper explores the intersection of these fields, positing that their convergence can catalyze unprecedented advancements in clinical outcomes and economic sustainability. Neuroscience provides crucial insights for optimising nursing care through its elucidation of neuroplasticity, cognitive...

This treatise elucidates the emergent discipline of neuromarketing, a confluence of neuroscience and marketing, dedicated to unraveling the cerebral underpinnings of consumer decision-making. By scrutinizing the neural substrates implicated in cognitive choice processes, neuromarketing endeavors...

Neuromarketing is crucial in sustainable finance as it helps create more impactful campaigns by understanding and influencing the subconscious drivers of investor behaviour, thereby increasing engagement with and adoption of green investments. This article delves into the innovative application...