Palmeira, Mauricio M.; Krishnan, H. Shanker - In: Organizational Behavior and Human Decision Processes 106 (2008) 2, pp. 153-167
In two-stage choices, decision makers often compare a new (isolated) option with the winner from the first stage. Previous research has identified a choice advantage for an isolated option, ostensibly due to loss aversion. We propose an alternative mechanism suggesting that instability of the...