This is a study of the role of formal and structured approaches to managing Product Development (PD), and the first chapter of the study is concerned with setting ‘the stage’. The chapter includes an introduction to the understanding of PD in this study and the theoretical perspectives used...

There is a story about two companies, and how the one was supported and dominated by the other. Even today, more than 13 years after their separation, the support and domination of one company over the other seems to continue. In 2001 NNE (Novo Nordisk Engineering A/S), celebrated its tenth...