Woodward, Robert S.; Amir, Leah; Schnitzler, Mark A.; … - In: PharmacoEconomics 14 (1998) 1, pp. 71-77
Objective: This model introduces a unique and inexpensive technique to estimate profit increases that might be expected from: (i) an additional clinical trial to establish a drug's second clinical indication; and (ii) a survey of market demand. Design: Microsoft Excel_ spreadsheets are used to...