This study investigates the differences in e-mobility between urban and rural areas in Switzerland. A survey of 1,037 residents in Switzerland shows that rural areas favor e-mobility more, despite urban areas being more environmentally conscious. Rural residents prefer e-bikes and cars, while...

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...

In the south of Austria, a new public transportation concept with bus stops on highways is being planned and tested, integrating regional public transport into urban mobility systems. The flagship project, which includes the actual construction of a highway bus stop and a survey, is intended to...

Digital activation is transforming sports sponsorship into a results-driven marketing tool. This article examines how companies can leverage digital strategies to boost engagement, strengthen partnerships, and achieve measurable impact in 2025 and beyond. Based on 42 expert interviews, 35 case...

The Athlete Sustainability Index (ASI) introduced in this article measures athletes' sustainability behaviors across ecological, social, and economic dimensions. Based on a literature review, 38 expert interviews, and an initial application to professional soccer players, the ASI links athletes'...

Hitzewellen, Überschwemmungen und Erdrutsche: Der Klimawandel fordert die Schweiz heraus. Das Projektteam "Grünes Gallustal" präsentierte im März 2022 ein Leitbild für ein lebenswertes und biodiverses St. Gallen. Die 14 Massnahmen tragen dazu bei, das Klima zu schützen, die negativen...