"Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders,...

"The book is designed to break the conventional mental blocks of entrepreneurs, coaches, organizational leaders, practitioners in the domain of HR, marketing or any of the management verticals who are keen to build instant team and or listener connect"--

"The thematic scope of this book encompasses a multitude of pertinent topics, including the conceptualization of Industry 5.0 within developing economies, an exploration of digital HR technologies and their transformative potential, and an examination of the challenges and opportunities inherent...

"This book delves into the intricate relationship between narrative construction and the cultivation of sustainable brands. This book explores how brands can leverage storytelling not only to connect with their audiences on a deeper emotional level but also to promote sustainability and ethical...

"The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative...

"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics"--

"As a solution-oriented resource, this book serves as a catalyst for informed discourse and strategic decision-making among academics, policymakers, and financial practitioners. By providing a comprehensive analysis of CBDCs' potential impact on monetary policy, financial regulation, and illicit...

"The genesis of this book lies in the recognition of infrastructure as not merely a physical construct but as a means for societal transformation. Drawing from the wealth of experiences and insights garnered from academia, policy circles, and real-world practice, our aim is to dissect the...