"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different...

"This book contains an up-to-date and academically grounded work on enterprise financing in emerging economies in terms of global dynamics investigating theories, models and processes. It provides relevant theoretical frameworks and the latest empirical research findings in the area."

"This book explores the applications of conscious innovation in organizations. It explores topics such as innovation initiatives, integrating human talent, prototyping, validation, lean operation, and evolution"--

"This book expands the fields of management, knowledge management, organizational development and learning. It facilitates in bench marking global practices in knowledge management but help the organizations to develop effectively and efficiently. It will also aid the institutions of management...

"This book focuses on compilation of cases which focus on quality practices in organizations and how it has facilitated in their transformation over the years. The cases highlight the organizational efforts towards implementation of quality practices and discuss the challenges faced to instill a...

"This book provides knowledge about HR analytics by touching upon its four types- Descriptive, Diagnostic, Predictive and Prescriptive. It explores how prescriptive HR analytics is a useful technique to turn predictions into actions. It includes methods like machine learning, artificial...

"This book addresses the emerging importance of digital psychology and the opportunities offered by cyber researchers. It provides the resources necessary for academics, policy makers, technology developers and managers to improve cybersecurity and manage individual decision making more...

"This book explores the importance and influence of the CIS and Eurasia in the 21st century. It explores the following topics: international business in the former Soviet Union and Eurasia, the Russian Federation, commonwealth of independent states (cis), economic integration and disintegration,...

"This book is devoted to recent developments, reviews and tutorials of decision making or optimization under uncertainty. Different models ranging from stochastic to grey and their connection will be outlines with highlighting possible future works along with applications on real case problems."

"This book explores the definition and measurement of financial sustainability in public administrations, the link between equality, intergenerational equity and financial sustainability in public administration, studies on public policies for sustainable governments and, finally, the...