"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--

Publication analysis of (e-)tourism / Tomas Cahlik, Elena Kuchina -- Using MIS for strategic planning and management control in tourism industries / George Kofi Amoako [and 3 others] -- Quality enhancement in designing e-tourism service systems / Ye Wang, Jie Sun -- Promoting place appeal: new...

"This book provides an interdisciplinary analysis of how organizations can responsibly embrace complex problem-solving and creative decision making, offering essential practical tools and critical guidelines"--

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--

"This book gives voice to fresh perspectives on the development, implementation, and practice of information systems and technology in organizations, offering a more in-depth understanding of the influence of socio-technical factors on ICT operations"--

"This book analyzes the challenges and solutions associated with integrating new technologies in organizations, including key topics in cloud computing, project management, and operational procedure development and implementation"--