"Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination...

"The purpose of this book is to provide the new and innovative ways to adoption to integrate the social and environmental analysis into global value chains and to adapt the law that regulates corporate responsibility for the observance of sustainability and human rights in the supply chain"--

"This book addresses the lack of understanding about how microfinance can be used to empower women in developing countries. The insights provided in this book will be valuable for researchers, students, microfinance institutions, policymakers, state institutions, managers, non-governmental...

"The use of information and communication technology (ICT) in the business processes and operations of the financial services industry has undergone significant transformations during the last decade. Because of the growing number of customers who use mobile phones, laptops and the internet, the...

"This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and...

"The book aims to serve as a guide for study, reflection, and critique to understand the new fields of study and research within Strategic Management. The book could shed light on the new currents and challenges of the discipline and is therefore a must-read for academics and managers who want...

"This book seeks to demonstrate the financial applications of business analytics tools (e.g., machine learning) that can help financial managers and investors to better understand financial theory and improve institutional investment practices. Further, this book targets the value extraction...