IORGULESCU, Maria-Cristina; RÃVAR, Anamaria Sidonia - In: Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE 7 (2013) 1, pp. 694-703
As competition in the hospitality industry grows more intense, accommodation facilities face the challenge of continuously adapting, improving, changing and renewing their offer of services, structure and ways of doing business. Thus, innovation plays an ever increasing role in the hospitality...